Pacific University uses a variety of online communications to connect and engage with the diverse Pacific community, our internal stakeholders and our external audiences. In order to achieve this, we help educate staff, faculty and students on available resources and provide university brand guidelines for using each of these communication channels. Following these guidelines will assist in creating more engaging, actionable content that resonates with various audiences.
The Office of Marketing & Communications maintains the overall style, branding and messaging of all communication efforts across the university. Compliance with university guidelines and brand standards ensures a better overall experience for all of our audiences.
In August 2014, a new website was launched, allowing different audiences to explore the website with its feature-rich content and dynamic design.
Web Editor Resources
The Office of Marketing & Communications maintains the overall style and presentation of the university website.
All of our content sits on the university server, and all of our webpages are created within our customized content management system and our online standards. Our web editor resources provide support and guidance for those who have been set up to edit the university website.
Social media is a terrific way to connect and communicate with specific audiences. If you are interested in using social media for business purposes at Pacific University, the Office of Marketing & Communications will assist you in creating your social media account(s). We will carefully evaluate your request to see if social media is the best fit for your communication plan and audience and if so, provide assistance and guidance in setting up the appropriate account(s).
Digital signs provide a sustainable and digital alternative to traditional cork or message boards. Digital signs may be found across campus, and featured content can be tailored for specific audiences. The digital signs at Pacific are managed in partnership between the Office of Marketing & Communications and University Information Services. We provide unique, branded templates to assist digital screen managers across the university in maintaining a clean, branded aesthetic.
We provide support for branded email marketing to the Pacific community. Use of the preferred email marketing systems for communication ensures both consistency and effective communication. By using a preferred system, users also have access to view trackable outcomes and observe what resonates best with particular audiences. Learn more about our email system for internal branded communications to see if it is the right fit for your email marketing plans.