Welcome to the New Pacific Magazine!
After a little over a year of hard work, at last it’s here: the new Pacific magazine in print and online. In the commercial magazine world, a redesign often involves outside consultants and designers who analyze the competition, conduct focus groups, produce mock-ups for the editors and do the final creation of files. At Pacific, our staff did all of that and did so through a busy year of other projects and responsibilities.
A big thank you to some 400 of our readers who participated in our first reader survey, done in conjunction with the Council for Advancement and Support of Education. While not specifically about design, the responses reminded us what topics and sections you wanted to see continued and enhanced. Thanks to my colleagues in University Relations, always close readers of the publication, for all their observations and comments. Journalism Professor Dave Cassady’s Publications Design students also provided very thoughtful and thorough analysis of the former design, invaluable input because students are a relatively new audience for the magazine.
The nitty gritty of the project then fell to a group of Marketing & Communications colleagues including: Director of Marketing Lance Kissler; Art Director Joyce Lovro Gabriel; Associate Art Director Cecily Sakrison; Web Manager Jessie Hand ‘07; Web Developer Ben Elliott ‘08 and myself to sift through the information and begin to form this new publication. Joyce deserves special credit for managing the final months of the project through the design phase including guiding Graphic Design Fellow David McLean ‘11, who worked closely with the designers, listened to input and crafted this new, contemporary look. Associate Vice President of Marketing & Communications Tammy Spencer and Vice President of University Relations Phil Akers have also been extremely supportive of this endeavor, giving us the time and project support we’ve needed.
Now, once again, it’s your turn. What do you like or dislike about this new approach? How does it compare to other magazines you read, including other alumni magazines? We’d be most interested in your response and I look forward to hearing from you.