SPLASHY NEW TRANSIT, WEB AND NEWSPAPER ADS hit the Metro area this summer, a new $250,000 investment in a University-wide Integrated Marketing Strategy. A Pacific-branded MAX train, a first for the University, sports the slogan “Discover Your Place at Pacific,” along with “Think,” “See,” “Teach,” and “Heal.” The key words, which represent the four colleges, appear on bus tails, online, newspaper ads and other promotions.
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