Prescription for Earworm

April 8, 2013
Faculty and staff in the Pacific University School of Pharmacy are using original music videos to convey pharmacy lessons.
 

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If you’ve ever cursed a case of earworm for filling your brain with song lyrics instead of “important stuff,” you should try studying in the Pacific University School of Pharmacy, where — every once in a while — study guides turn into catchy rock tunes.

Last week, the faculty in Pharmacy released their second YouTube music video all about — you guessed it — pharmacy.

The first video, released about three months ago, is all about B vitamins (chant with me: “1, 2, 3, 5, 6, 7, 9, 12”). Last week’s release, The Penicillins, covers antibiotics from their accidental discovery in 1928 to their more recent inefficacy against new strains of staph.

The videos may look simple at first glance, with white words and photos set against a black background. But their development is anything but easy. Faculty in the School of Pharmacy, including Brendan Stamper and Jennifer Jordan, write the lyrics. Meanwhile, Tom Andrews, director of business operations for the school, composes, performs and records the lyrics.

Andrews brings a wealth of experience from his prior professional life, where he recorded and performed with a range of musicians, from classical groups to members of David Lee Roth’s band and also owned his own LA recording company.

These days, he says, he just does it for fun. And you have to believe it’s fun, because the latest video included 120 tracks and took more than 50 hours to produce.

Worth it, though, if you’ve got Pharmacy students singing their way through exams.