Pacific University Internet Strategy Development

Phase 1 | Discovery, Strategy and Planning


We are pleased to announce a new partnership with Oak Tree Digital. Work with this local online marketing agency is underway and will include the creation and implementation of a comprehensive website strategy, from discovery to launch of a new University website. The strategic process will include an evaluation of the industry, our brand position in the marketplace and an analysis of our current website(s). Voice, messaging, functionality, content and design will be evaluated in preparation for a redesign and rebuild of our existing website(s), which will be built using an open source Content Management System (CMS) platform. 

The first step in the process is Phase 1: Discover, Strategy and Planning. This includes conversation and involvement of the Pacific community. Participation of our stakeholders (internal) and our audiences (external) is the foundation of this process and will be a critical element to developing a new website that positions us for success. 

Fourteen stakeholder sessions are being held between mid November and late December and will include 8 to 10 people in each facilitated, taped session. In addition, all students, faculty and staff will have the ability to participate if interested via an online survey. 

It's an exciting time to be a Boxer and we look forward to the involvement of the Pacific community.

Much appreciated,


Posted by Tammy Spencer ( on Nov 16, 2012 at 8:33 AM

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