Brand Tip | How to Use Pacific University in Your Message
Never use "PU" in your verbal or written communications.
Pacific can mean many things to your audience. Refer to Pacific University by its full name on first reference and periodically throughout your text. It is acceptable to shorten the name to “Pacific” or “the university” (note the lowercase "u") after the first reference, but only occasionally. Repeating “Pacific University” reinforces brand, identity and location for your audience. Never use “PU” in your communications.
Posted by Joyce Gabriel (email@example.com) on Mar 7, 2014 at 3:09 PM