Media Relations

Media relations involves working with various news organizations to help inform the public in a positive, consistent and credible manner of Pacific University's mission.

The primary objective of effective media relations is to establish strong and sustained relationships with reporters, editors and producers for the following.

Successes by students, faculty, staff, alumni and supporters of the University that impact, or have the potential to impact external communities, may be of interest to news organizations. Pacific's deep commitment to civic engagement through community service, research discoveries, and offerings of arts, culture and education fosters these successes.  

Keep in mind that news editors have ultimate control over whether stories pitched to them or their reporters are of interest to their respective audiences. Your news has the best chance of being published or covered in if it is considered "newsworthy." To be newsworthy, your information or story should meet one or more of the following criteria.

If your news meets one of the above criteria, please contact Joe Lang at 503-352-2902 or

Faculty Expert Directory

Do you consider yourself an expert on a specific topic within your field of scholarship? News reporters are always looking for professionals who can speak with authority or provide in-depth analysis on a relevant topic or breaking news subject. Professors interested in being a source for news media should contact Joe Lang at or 503-352-2902 to be added to the University's Faculty Expert Directory.

What to Do When Speaking to the Media (Chronicle of Higher Education)

News Media Interview Tips

While we know you will check with the Director of Media Relations before working with the media, there may be times when you participate in an interview. Here are a few tips.