Keven Malkewitz, PhD

Adjunct Professor

Dr. Keven Malkewitz is a rare mix of industry experience and academic expertise. A life-long interest in sports products and product design led him to a 15-year career as a manager around the globe for Adidas (1983-1998). Dr. Malkewitz’s passion for products and the product development process led him to pursue a second career researching consumer behavior. He now researches the influence of design in the new product development process. He has published design-related articles in several peer-reviewed journals such as the Journal of Marketing, the Journal of Retailing, and the Journal of Business Research. His background in product development and management allows him to provide a unique perspective on how the development process is influenced by design-related issues and by knowledge management. He earned his undergraduate degree from Hope College in Holland, Mich., (double-major in business and English) and his PhD in marketing (consumer behavior emphasis) from the University of Oregon.