New Undergraduate Courses | COB
The College of Business is excited to offer three new courses this fall to prepare students in the ever-evolving business environment.
Business economics is a new course to combine micro and macroeconomics principles — traditionally taught separately. Students will learn how the two are intertwined – for example, how government monetary policy can affect how households make weekly purchase decisions.
Business communication is a must for those planning to work for a business, non-profit, or government agency. This new class will teach students the basics of professional communication and the intricacies of innovative data analysis and information formatting — skills that could otherwise take years to master. This class is taught in an applied manner with real-world challenges and scenarios.
Business analytics is a new course that will satisfy the math foundations requirement and teach students the foundations of data analysis and statistics in business. Students will learn how to interpret the data for actionable insights correctly and how to present information with the latest data visualization techniques.
FULL COURSE DESCRIPTIONS
BA 120 Business Economics (Micro and Macroeconomics combined)
T - Th | 1 - 2:35 p.m.
This course introduces students to the study of micro and macroeconomics and how they are related. Microeconomics explores how individuals, households and businesses make decisions under uncertainty regarding resource acquisition, allocation and subsequent transformation into goods and services. The role of demand, supply and pricing will also be studied. Macroeconomics explores broader factors such as fiscal and monetary policy, employment levels, inflation, price stability, international trade patterns, investment and globalization. No prerequisite.
BA 230 Business Communication
M - W | 4 – 5:35 p.m.
This course focuses on the study of principles, elements and practices underlying effective business communication. It presents frameworks for writing documents, managing email and developing presentations. Methods for organizing ideas, understanding audience needs and developing innovative approaches to data analysis, information formatting and professional communication will be incorporated using cases and exercises that emphasize informative communication and collaborative strategies that reflect real-world challenges. Prerequisite: Sophomore standing & ENGW 180.
BA 301 Business Analytics (replaces Math 207 for Accounting & Business Majors)
M - W | 2:15 - 3:50 p.m.
Provides students with the fundamental concepts and tools needed to understand the emerging role of business analytics in organizations to manipulate data. Introduces students to fundamental methods of data analysis and statistics, including but not limited to data visualization, descriptive statistical measures, probability distributions, data modeling, sampling, estimation and regression analysis. Engages students in abstract mathematical thinking and guides them to understand analytical and formal deductive reasoning. Students will also learn how to apply these procedures to real data sets in business and other areas using Microsoft Excel. Prerequisite: Math 122.