Using Social Media for University Purposes

  • Official University Social Media accounts must be pre-approved by Marketing & Communications. They must have a distinct purpose and audience, as well as a management plan, and align to social media best practices. Learn more by contacting Marketing & Communications at marcom@contact.pacificu.edu.
  • Official University Social Media accounts are assigned only to university employees. Students may manage university social media accounts under the direction of an employee who agrees to take responsibility for content and long-term administration of the account.
  • Official University Social Media accounts must be kept up to date. Sites that are inactive for an extended period of time may be closed.
  • Official University Social Media accounts must follow all state and federal laws and regulations, as well as universities policies, including, but not limited to:
    • Only public information may be posted.
    • Posts may not contain confidential information as defined by the Family Educational Rights and Privacy Act (FERPA), Health Insurance Portability and Privacy Act (HIPPA), and National Collegiate Athletic Association (NCAA).
    • Official University Social Media Sites must not post content advocating, endorsing or raising funds for any candidate, ballot initiative, or referendum, in accordance with the university political campaigning policy.
    • Official University Social Media Sites must adhere to the university’s Employee and Student Conduct policies, which prohibit violence or abusive behavior committed by or against any member of the university community, including threatening statements, harassment or behavior.
    • The university is committed to fostering an educational environment that allows for freedoms of speech and expression in accordance with the First Amendment of the U.S. Constitution. However, the university will not tolerate any activity or posting on an Official University Social Media Site that loses First Amendment protection, such as any unlawful or defamatory.
    • All Official University Social Media Sites must respect intellectual property rights, federal copyright law, and university policies.
    • All Official University Social Media Sites must comply with the policies and guidelines of the social media platform.
    • Any concerns about a post, comment or thread on an Official University Social Media Site should be brought to the immediate attention of the Office of Marketing & Communications. Threats or harassment should also be referred to Campus Public Safety.
  • All Official University Social Media Sites must comply with any applicable university branding standards, including but not limited to the following. 
    • See Social Media Best Practices for naming conventions and header/avatar image recommendations.
    • Set language/profanity to the most regulated settings to avoid inappropriate and profane comments.
    • Create community guidelines for comment and dialogue on Official University Social Media Sites. Refer to Social Media Best Practices for advice on how to manage comments and community dialogue proactively.