Although the Office of Marketing & Communications is responsible for the overall presentation and maintenance of the university website, each area of the university maintains their own webpages.
Web editors play a key role in keeping university content accurate and relevant.
Web Editing Responsibilities
Supervisors, department heads, and managers generally assign web editing responsibilities for their area to one or more staff members. These staff members go through basic web editor training before being granted back-end access to the website.
Trained web editors have the ability to edit existing webpages within their area of responsibility and create new pages. They can also create news stories or press releases to be published on the MyPacific landing page feeds (such as Faculty & Staff), to be featured in the left sidebar of pages, or go out on custom news feeds.
A web editor has the ability to do the following.
- Edit pages as the owner of a page
- Create new basic pages
- Create new Press/News content
- View their unpublished content
Some web editors are also given permission to edit or create other content types, such as faculty pages and policies & forms.
To request basic web editor training for a staff member, email firstname.lastname@example.org. Group basic trainings are held about once a semester. One-on-one training can be arranged on a case by case basis.
Internet Team Responsibilities
Web editors are supported by the Pacific University Internet Team, whose job it is to maintain consistent quality and overall functionality of the website. If web editors have questions about editing, creating or managing their website content, they can access the web editor resources or email email@example.com directly.
The Internet team also reviews and publishes all webpages and places them into the correct location on the website. Web editors submit content to be published by filling out a Request to Publish form.
Along with other responsibilities, the internet team works to:
- Publish and place pages within the left red menu
- Reorganize and edit the left red menu
- Edit and proofread website content, ensuring it follows brand standards and best practices
- Create redirects or shortened links to pages
- Edit black Quick Links blocks on right sidebar
- Edit contact information on right sidebar
- Create custom news feeds for areas when requested
- View revisions information and revert to past revisions
- Unpublish pages and content
- Permanently delete pages or content
A primary goal is to make sure website content is always current, useful and relevant to the audience. However, it can be time consuming to constantly evaluate website content and easy for content to fall out of date. An editorial calendar or other scheduling system can help with website upkeep.
There are a number of different tools you can use to help manage the pages within your responsibility.
- Set a calendar appointment or reminder to check key pages on an annual or semi-annual basis
- Schedule an annual or bi-annual content review to evaluate webpages
- On a yearly basis, check faculty pages or staff pages to add new people and remove others who have left the university
- Send reminders to non-web editors to check pages in their area of expertise and to pass on content updates or changes to a web editor
- If creating flyers, brochures, booklets, pdfs or other printed materials, consider adapting the content for online use