Pacific University values sustainability. The Office of Marketing & Communications recommends recycled papers for print materials. The following considerations may also help make your communication plans more environmentally and economically sustainable.
Rethink the Medium
Is a brochure the best way to present your message? Would a rack card or postcard that points to more information online be an effective alternative? Can you repurpose a printed piece? For instance, can a brochure double as a poster? Can specific content be omitted from a bound piece and inserted for a smaller target audience? Can a mail promotion become a self-mailer and avoid using an envelope?
Trust the Experts
Consult with Marketing & Communications staff on upcoming projects. Small changes, such as printing two-color instead of full-color, adjusting paper size, or modifying a layout, can make a big difference on your budget and the environmental impact of your project.
Know Your Paper
Coated papers are generally harder to recycle because of the clay coating. About 40 percent less fiber is extracted from coated paper than uncoated. Consider using an uncoated paper when appropriate.
Look for commercial papers with a minimum of 30 percent recycled content (preferably post-consumer waste).
Be aware that recycled content paper can be any blend of recycled paper fiber and may include new paper fiber. Pre-consumer waste paper contains paper that was recycled from waste at a mill, fabricator or printer and typically is derived from trimmings or unsold magazines and periodicals. Post-consumer waste paper contains paper that has been in circulation in finished form and recycled by the end user. It is the most environmentally efficient. Totally recycled fiber content paper is 100 percent recycled but may contain a mix of pre- and post-consumer waste content.
Give preference to 100 percent post-consumer paper whenever possible. Pacific University business materials (letterhead and business cards) are printed on 100 percent post-consumer paper.
When appropriate, consider including the recycle logo on your print materials. Also consider including a recycling statement, such as “Printed on recycled paper” or “Please recycle.”