As a Pacific University employee or student, you have the ability to plan, promote and communicate about upcoming events and newsworthy items. Marketing & Communications can help provide you the tools to do so effectively. We encourage you to start early and to reach out to areas of the university that may provide assistance.
The first step is to plan your event. Finalize your date, time, venue, parking, and other details. The Office of Conference and Event Support Services offers faculty and staff resources, as well as student resources, to help you get started. Use the online EMS system to reserve a campus location.
Consider Your Goals and Audience
Understanding who your audience is will help you identify promotional channels, including a multi-channel approach to getting information out to individuals and groups who would be interested.
Add Your Event to the University Calendar
Promote Your Event
Now, consider the promotional materials and channels you will use to promote your event. These might include a postcard mailed to your audience, a flier posted on campus, email marketing to appropriate constituents, or news releases to the external community. A multi-channel mix is often the best approach to getting your message to your audience.
Imagery | Select photos or visuals that will be helpful in promoting your event
Print Materials | Create a flier or poster using a template to display on campus locations or put in student/employee mailboxes
Press/News | Provide news or feature-type content to a web editor in your area, who can submit to newsfeeds on the university website
Email Lists | If you regularly plan events, you may find it helpful to create a go-to email list. If your list will include alumni, contact the Office of Alumni Relations first. For wider audiences, contact Advancement Services. Any email that includes alumni or donors should go through these departments first.
Social Media | If you use social media professionally, this may be a useful channel. University social media channels sometimes include events. Provide information to email@example.com for consideration.
Forums | Announce information about the event in appropriate forums, such as university governance or staff meetings
News | Request that your event be considered for a news release by emailing firstname.lastname@example.org at least three weeks prior to the event
Are you organizing a public lecture or other event, such as an educational workshop, camp or charity drive? You can promote your event by submitting pertinent information directly to these online event calendars. Please contact the director of Media Relations if your event contains elements that may be deemed sensitive to some members of the public (e.g. sexual content, profanity, inflammatory remarks).
OregonLive.com | The Oregonian/Forest Grove Leader/Hillsboro Argus/Beaverton Leader
PamplinMedia.com | Portland Tribune/Forest Grove News-Times/Hillsboro Tribune/Beaverton Valley Times/Woodburn Independent
KGW.com | NewsChannel 8 - NBC
KPTV.com | FOX 12 Oregon
WWeek.com | Willamette Week