Fonts

Pacific University uses a family of fonts for print and web publications for a seamless visual identity taking into account a range of communication needs. Consistent typography creates a visual tie to the university brand. 

Business Correspondence

Garamond, a serif font, is an excellent choice for long blocks of text and more formal correspondence, such as when sending out letters on university letterhead.

Print Materials & Templates

Garamond and Verdana are recommended font choices and work together well. Roboto Slab (free download) — is a good choice for headlines and subheads to compliment Verdana. Do not use Roboto Slab with Garamond since Garamond is a more formal font style.

Web

Verdana and Roboto Slab (free download) — are the primary typefaces on the Pacific University website.

Email

Verdana is the recommended font for email. Link here for the branded signature template.

Marketing & Communications

The office of Marketing & Communications uses various licensed and copyrighted fonts to support the university brand. These include: Frutiger (version of Verdana), Zine Slab (version of Roboto Slab), Adobe Garamond (version of Garamond), Daisy Lau (ornate script), and GabrielGlimpse (casual handwriting). 

Lead On Campaign

Garamond is the primary font choice for campaign materials. It works well for university correspondence and more formal occasions.

Verdana is the secondary font and may be used in combination with Garamond for visual interest (limited headlines) or for materials that are less formal (charts and graphs). 

Daisy Lau is used by Marketing & Communications for celebratory and more formal occasions. Never used in all caps.

Contact Marketing & Communications for information on licensed and copyrighted fonts. If you share documents with others, a good practice is to use standard fonts which will prevent the recipient's computer from substituting the font. If you do use licensed or copyrighted fonts, send the document as a PDF or outline the fonts prior to sharing.