Pacific University uses a family of fonts for print and web publications for a seamless visual identity which takes into account a range of communication needs. Consistent typography creates a visual tie to the university brand.
Garamond, a serif font, is an excellent choice for long blocks of text and more formal correspondence, such as when sending out letters on university letterhead.
Print Materials & Templates
Verdana (the primary university font) and Garamond are appropriate choices and work together well. If using Verdana for your text, Roboto Slab — free download — is another good choice for headlines and subheads.
Verdana and Roboto Slab — free download — are the primary typefaces on the Pacific University website.
Verdana is the recommended font for email. Link here for the branded signature template.
Marketing & Communications
The office of Marketing & Communications uses various licensed and copyrighted fonts to support the university brand. These include: Frutiger (version of Verdana), Zine Slab (version of Roboto Slab), Adobe Garamond (version of Garamond), Daisy Lau (ornate script), and GabrielGlimpse (casual handwriting).
Lead On Campaign
Garamond is the primary font choice for campaign materials. It works well for university correspondence and more formal occasions.
Verdana is the secondary font and may be used in combination with Garamond for visual interest (limited headlines) or for materials that are less formal (charts and graphs).
Daisy Lau is used by Marketing & Communications for celebratory and more formal occasions. Never used in all caps.
Contact Marketing & Communications for information on licensed and copyrighted fonts. If you share documents with others, a good practice is to use standard fonts which will prevent the recipient's computer from substituting the font. If you do use licensed or copyrighted fonts, send the document as a PDF or outline the fonts prior to sharing.