Trademarks & Use
Products and materials created on the behalf of Pacific University and using its name and trademarks should enhance and elevate the image of the university and augment the institutional brand identity.
The name, marks and image of Pacific University cannot be used to imply or suggest endorsement of any product or service not provided by the university, nor advocate for a political party or candidate.
The Pacific logo and brand also cannot be used in association with weapons or derogatory messages.
Pacific University’s logo, seal and other marks are registered and protected by law. All units of the university — colleges, schools, departments, offices, centers, student groups — are required to use the logo on all university promotion. University personnel must follow the established visual and legal guidelines for the purposes of recruitment, development or general promotion of the university.
Campus Community Use
All units are required to use the brand guidelines when using the university’s name, logo or other symbols for communications and promotional products. The university requires prior approval from Marketing & Communications before producing products that use the university’s registered and common law trade names, trademarks and service marks, regardless of use or method of distribution. When ordering product from licensed vendors, a process is in place and Marketing & Communications will view and approve logo use prior to production. Albeit you may be producing something for on-campus promotions, often times materials find their way into homes and businesses. Using the Pacific University logo on all communications provides the viewer with the origin.
Individuals and organizations outside the university who wish to use any of the official marks must first obtain written permission by contacting Marketing & Communications.
In accordance with university policy, commercial use of Pacific’s registered trademarks requires approval in advance and may involve the payment of royalties to the university. Unauthorized use for commercial purposes, public or private, is prohibited. All products bearing names or symbols protected by the university are subject to review and approval by the institution and always include the R with the logo.
The Pacific University logo is a registered mark and all retail vendors who sell Pacific University branded items are required to use the R symbol and request to become a licensed vendor via Marketing & Communications.