Curriculum | Marketing

At Pacific, you will have opportunities for hands-on learning and be certified with the top marketing tools. You will understand how to use predictive analytics to make informed decisions about products, services, and customers.

At Pacific You Will Learn

  • Consumer behavior
  • Marketing research & analysis
  • Integrated Marketing Communications
  • Market segmentation
  • Sampling methods
  • Search Engine Optimization (SEO)
  • Target market selection
  • Top resources for marketing today

Students in the marketing concentration must meet all degree requirements for the business administration major. While completing the BA electives requirement, a student must complete coursework that satisfies the marketing concentration (16 credits).