Student Learning Outcomes | 3-Year Business Scholars

The Business Scholar program delivers the accounting, finance, international business, management, and marketing concentrations in a collective or individual manner. The student learning outcomes are consistent with the outcomes from each concentration:

Accounting

  • explain accounting, tax, and auditing concepts, principles and rules;
  • apply critical thinking skills by identifying and analyzing an accounting issue using the relevant accounting framework;
  • demonstrate oral communication skills by delivering an organized accounting presentation;
  • demonstrate written communication skills by organizing content and using proper writing mechanics for business reports;
  • identify ethical issues and apply accounting-related codes of conduct when applicable;
  • differentiate between US generally accepted accounting principles and international accounting standards.

Finance

  • exhibit a general understanding of the financial terms, concepts, and the structure and elements of financial markets;
  • apply the analytical techniques (fundamental analysis, technique analysis, simulation analysis, financial statement analysis, asset pricing models etc.)  to evaluate different types of assets and make recommendations based on the analysis results;
  • identify the ethical requirements, job functions, and managerial aspects and responsibilities required to conduct financial activities in both domestic and global business environment.

International Business

  • explain how international factors affect domestic concerns;
  • explain regional economic integration and economic and political integration;
  • explain the main institutions that shape the global marketplace;
  • explain businesses expansion abroad;
  • explain the key legal issues related to businesses operating in other countries.

Management

  • apply analytical and problem solving skills in the functional areas of accounting; marketing; finance and management;
  • demonstrate knowledge and understanding of the ethical, legal and social obligations and responsibilities of business;
  • apply ethical principles in the business environment with people of diverse ethnic, cultural, gender and other backgrounds;
  • communicate effectively;
  • apply the knowledge of business concepts and function in an integrated manner.

Marketing

  • understand fundamental marketing concepts, theories and principles in areas of marketing policy; of market and consumer behavior; of product, distribution, promotion and pricing decisions;
  • understand the role of marketing as a fundamental organizational policy process;·        
  • analyze the interaction of marketing and environmental forces through an understanding of marketing decisions and practices with social, technological, economic, and political forces;
  • apply the knowledge, concepts, tools necessary to understand challenges and issues of marketing in a growing international and global context;
  • appreciate the importance of cultural adaptation of international business and marketing through appraisal and critical analysis of the social, technological, political, legal and economic forces that affect business performance.