Publicize an Event
Planning an event and need help getting the word out? There are lots of resources at Pacific to help you plan an outstanding event and connect with the right audiences.
A good event often takes several weeks to plan appropriately, and you want to leave ample time for publicity. Typically, this means locking down all of your logistics in time to allow at least six weeks for publicity and invitations.
Know Your Audience
The more specific you can be about your audience, the better the chances of meeting their needs and piquing their interest. Are you trying to reach students? Alumni? Employees? External community members? What is your goal and purpose for the event, and why would your audience want to attend?
Make Your Plans
Reserve space for your event using the online room scheduling. Conferences & Event Support Services provides logistical support for many campus activities and has an event planning guide to help you get started. You especially need to check in if you plan to have alcohol, outside catering or minors at your event. If your event includes alumni (as guests or speakers), connect with Alumni Relations for additional support and planning.
Get the Word Out
Good publicity requires repeating your message in lots of different channels. Take advantage of all of your resources to spread the word about your event:
- Put your event on the master calendar. Be sure you've properly booked the space first, then include all pertinent details on your calendar post: event description, time, location, ticket prices, registration or ticket links, contact information. Adding a photo to your calendar post also can increase visibility and engagement.
- For assistance in publishing an announcement on the pacificu.edu website, contact a web editor or send your event details to email@example.com. A short story can be added to the website for your target audience. Announcements and calendar feeds serve a dual purpose — announcements let you get the word out sooner, while calendar posts are more visible as your event date approaches.
- Do you need postcards, posters or flyers? Locate a template in the DIY toolkit or contact the student-run creative agency, MAPS, for events targeting internal audiences. Start a Project with MarCom to request design assistance for signature events or external audiences, or to get guidance for your event.
- Ask to have your event included in university e-newsletters. Stories will typically run one to two weeks in advance of the event, with additional publicity for high-profile speakers and public events.
- Send promotional email. You may want to send promotional emails or email invitations to a specific audience. Request an email campaign online.
- Connect with media. Contact firstname.lastname@example.org for advice about sharing news releases or event posts with local and regional professional media.
- Use social media. Plan posts on your department social media channels, or request a post on university social media channels.
Need More Help?
Complete the Start a Project form to get help building a promotional plan for your event. Remember to start early, as you'll need time to finalize details, build invitation or marketing materials, and spread the word!