This course analyzes how strategic planning is implemented in a healthcare organization, including the challenges, necessity, and processes of strategic planning. In an organization, all stakeholders must be considered in any implementation of a plan; students will work on projects to learn how to develop and implement strategic plans and the application of effective marketing modalities. Students also will explore market research, product strategy, branding, pricing, placement, promotion, and competition, and learn to appreciate the relationship between service design and delivery, marketing, strategic planning, and budgeting. Prerequisite: Admission to BHS program. 3 credits.