Buy Now, Think Later: The Psychology of the (Un)sustainable Consumer
The American Marketing Association (AMA) Pacific Chapter invites all students to a talk by Dr. Kees Smeets.
When: Tuesday, November 10, 11:30 AM to 12:30 PM
Where: Berglund Hall, Room 216
Lunch: Provided for students
On paper, many consumers want to save the planet. At the checkout counter, they rarely follow through. Classic marketing models struggle to explain this “say-do gap” because they assume a perfectly rational, flawless decision-maker. Real consumers are much messier. Dr. Smeets will bring together cutting-edge research in consumer psychology and real-world retail to explore when and why consumers actually buy, or bypass, eco-friendly products.
About the Speaker
Dr. Kees Smeets is an Assistant Professor at the University of Amsterdam and holds a PhD in Consumer Behaviour from Bayes Business School in London. His research and teaching focus on the psychological triggers that drive consumers to love or reject brands and their products. He also works with companies to translate consumer psychology research into practical strategies for navigating today’s fast-thinking and often irrational consumer landscape.
Register using the button below so we can plan for lunch.
All events are listed in Pacific time zone unless otherwise noted.