The Office of Marketing & Communications is the strategic hub for how Pacific University presents itself to the world. We collaborate with campus partners across the university on high-impact initiatives that drive enrollment, elevate philanthropic support, build public trust, and advance the university's strategic plan.
Working With Marketing & Communications
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Advertising & Enrollment Strategy
Learn about Pacific’s unified, university-wide ad strategy, built on two years of brand research and institutional planning. Discover how our high-level brand awareness efforts support enrollment marketing for all academic programs, and review guidelines for paid media alignment.
Web, Social & Digital Strategy
We manage Pacific’s digital footprint — from the pacificu.edu website to our central social media channels. Learn about our digital accessibility milestones, our upcoming shift toward Answer Engine Optimization (AEO), and how to request website updates, share internal news, submit calendar events, or edit employee profiles. Plus, discover resources for registering and managing unit-level social media accounts as part of a university-wide communication strategy.
Media Relations
The Office of Marketing & Communications is the official university liaison for news media. We direct institutional PR strategy, manage official university statements, and proactively pitch faculty research, student achievements, and university news to local, regional and national news outlets. We also provide media training for faculty and staff subject matter experts.
Strategic Events
The university events team joins Marketing & Communications in 2026-2027. We are building a new strategic framework for campus events to elevate brand impact.
Design, Storytelling & Major Publications
We bring the Pacific story to life through high-impact visual design, compelling storytelling, and rich multimedia production. MarCom directly produces institutional stories and creative assets — including Pacific magazine, recruitment materials, high-level photography, and university videos — to build brand affinity and drive engagement. We also equip campus partners with design templates, photography and video assets, and brand guidance to tell their own local stories with impact.
Institutional Messaging
We manage the university’s official voice, govern centralized communications, and provide messaging frameworks for internal and external audiences. MarCom oversees mass communications directed to all-student, all-employee, alumni, donor and family audiences to ensure privacy compliance, protect digital reputation, and maintain messaging alignment.
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