The Office of Marketing & Communications is the strategic hub for the Pacific University brand. We don’t just create content; we build the reputation, visual identity, and global narrative that defines the Pacific experience.
As part of the University Advancement Division, our focus is on positioning Pacific to an external audience of prospective students and families, alumni, donors, and community partners and influencers. We advance the university’s mission by driving student enrollment marketing, deepening philanthropic and alumni engagement, and building lasting public trust in Pacific.
Through institutional leadership and expert consultation, we empower our partners to amplify the Pacific University identity and story — communicating with clarity, consistency, and impact.
Brand Stewardship
We protect and amplify the Pacific University identity, ensuring every visual and narrative touchpoint authentically represents the Boxer Spirit.
Strategic Events & Communication
We manage the university’s official voice, direct media relations, and align campus events and cross-channel storytelling with our highest institutional priorities.
Creative Empowerment
We provide the professional frameworks, self-service tools, and digital assets that allow our partners and friends to share their Pacific story.