The growth, popularity and diversity of sports has created a greater need for professionals in all areas of the field. With a business administration degree and a sports marketing concentration, you'll be prepared for an exciting career in the sports industry.

The sports marketing concentration within the business administration major includes coursework that covers working with athletes, sports teams, facilities, and managing live events. Graduates go on to successful careers in a variety of roles working with sports marketing companies with content creation, sports brand management, customer engagement, as well as development of various media platforms including broadcasting.

In addition to core courses in marketing research and consumer behavior, students will complete courses in advanced theory and practice in sports marketing, sponsorship and sales, brand management, marketing e-sports and innovation as well as digital and social media marketing.

Business Club

The student-led Business Club organizes social events, activities, professional speakers and other workshops to help you prepare for your career. Open to business and non-business majors alike, the club offers opportunities for networking, professional development, resume building and fun!

College of Business Placement Services offers specialized one-on-one support for students and alumni. Placement Services supports students through the college experience, develops internships programs with local businesses, and connects with Pacific’s wide alumni network in business and industry. Learn more about Placement Services in the College of Business.