Have an impact in the world of sports without breaking a sweat!

Whether you work for a recreational youth club or a professional sports team, as a sports communications professional, you will play a starring role in attracting interest,  generating enthusiasm and connecting people to your organization, team, or league.

Earning a bachelor of arts (BA) in sports communication at Pacific University will give you the knowledge and skills to be an effective leader in the dynamic world of sports information, media production, or broadcasting and provide you with many opportunities to work in a sports-related field.

“There are chances to do more at a small liberal arts college than you get at a major university. At Pacific, when you get there, you can create your own opportunities.”

— Rich Burk '88

What is Sports Communication?

The field of sports communication continues to grow as new opportunities to promote, market, and engage audiences across new platforms using modern technology expand. The field of sports, itself, has grown to include eSports, fantasy sports, outdoor recreation, and personal training and fitness programs. In this program, students will learn communication theory, practices, and media production while pursuing inter-disciplinary electives that broaden their perspectives and give them different ways of communicating about the culture and impact of sports in society. If you love speaking, writing, creating media and sports, this program is for you!

When complemented with other majors and minors at Pacific, like sports leadership and management, business marketing, and data science, you will be able to develop a set of skills and knowledge that will prepare you to be the MVP in any number of sports-related environments.

Sports Communication Careers

A sports communication degree will give you the knowledge and skills to be an effective leader in the dynamic world of sports information, media production, or broadcasting. Learn what other Pacific University alumni are doing in the field of sports communication.

Chelsey Chamberlain is assistant director of athletic communications for Louisiana State University, where she serves as a media relations contact, manages social media campaigns and coordinates game-day broadcasts for LSU's highly-ranked softball program. She launched her career at Pacific as an assistant sports information director and assistant softball coach, then went on to the University of New Mexico, where she was recognized with the College Sports Information Directors of Americas' "rising star" award.


Three students in raft

The university expands its comprehensive undergraduate, graduate and professional programs with a brand new Doctor of Science Program designed for healthcare professionals and three new undergraduate majors: outdoor leadership, sport leadership and management, and sports communication.